2022 Marketing questions WASSCE(WAEC)

WASSCE/WAEC Marketing (2022) Questions and Answers 1 - 10

1. Which of the following items is an example of industrial goods?

2. The first institution to introduce a degree programme in marketing in Nigeria is University of

3. Which of the following marketing terms is applied to a buyer that obtains a desired product by offering something in return?

4. A company's orientation that concentrates on mass distribution and low cost of its product is a

5. Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?

6. A set of controllable variables that a firm uses to pursue its objectives is

7. A feature of product as a marketing mix element is

8. Which marketing mix element is applicable when a firm provides parking space for its customers?

9. In marketing, the term product refers to

10. Milk, Sugar and bread bought by Amaka for her children's breakfast are examples of

WASSCE/WAEC Marketing (2022) Questions and Answers 11 - 20

11. Companies that purchase goods for further processing is an example of

12. Which of the following statements explains an organisational market?

13. At what stage in the buyinf process does a consumer consider product attributes of available brands?

14. The last stage in the consumer buying decision process is

15. The process of collecting and analysing relevant information to solve a marketing problem is marketing

16. An information required for marketing planning is

17. The purpose of feedback from customers who use a company's product is to

Use the following information to answer questions 18 and 19

18. What is the company's mark-up on cost?

19. What is the retailer's profit per bag of rice if he incures an additional cost of # 500 on each bag of rice?

20. Which of the following activities is not a function of advertising? It

WASSCE/WAEC Marketing (2022) Questions and Answers 21 - 30

21. An example of a non-personal means of reaching the target audience by an identified sponsor is

22. A reason for granting quantity discount is to

23. Coupon is used as a sales promotional tool targeted at

24. The creation of awareness for products at the poin of sale is

25. An example of mechandising activities is

26. The channel member who does not take title to goods is the

27. Which of the following distribution channels would be used to sell tractors and cranes?

28. The document that shows the details of goods being transported is the

29. One of the reasons transportation is important is that it

30. An example of a government warehouse is

WASSCE/WAEC Marketing (2022) Questions and Answers 31 - 40

31. Which of the following goods are kept in bonded warehouse?

32. A body that comprises sellers of onions in an area is an example of a

33. An example of market facilitator is

34.A method of engaging in international marketing with the lowest business risk is

35. A form of engaging in international marketing that involves the pooling of resources between local and foreign firms

36. One of the benefits of e-marketing is that it

37. One of the uses of e-marketing platform is to

38. A skilll a sales personnel should possess to enable him handle aggressive customer in a market outlet is

39. A factor to be considered in extending credit facilities to a customer is the

40. An entrepreneur who intends to establish a frozen fish shop will need a

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