2023 Marketing questions WASSCE(WAEC)
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past question relating to Wassce Marketing. Do not worry, we have got you covered.
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In this article, I have Written down 40 questions and answers from WASSCE (WAEC) for Marketing 2023.
This will guide you to understand the pattern WAEC follows when setting WASSCE questions for Marketing. Help
yourself by going through each question and answer to prepare yourself for the real exam. I wish
you success ahead.
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You can study the 40 (forty) WASSCE Marketing past questions and answer for 2023 by checking
the content below or using the table of content below to navigate to the number of your choice
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Table of Contents
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WASSCE/WAEC WASSCE/WAEC Marketing (2023) Questions and Answers 1 - 10
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1. The need for an item backed by the abilit to pay a consumer is
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(a) Demand
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(b) Want
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(c) Exchange
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(d) Utility
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The correct answer is: (a) Demand
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2. An orientation that holds that a company's decision should include consumer satisfaction and community development is
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(a) Social marketing concept
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(b) Production concept
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(c) Product concept
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(d) Selling concept
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The correct answer is: (a) Social marketing concept
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3. The concept applied by XYZ ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is
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(a) Product concept
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(b) Societal concept
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(c) Selling concept
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(d) Production concept
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The correct answer is: (c) Selling concept
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4. The process of bringing products to the attention of prospective customers is
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(a) Distribution
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(b) Promotion
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**(c) Labelling **
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(d) Branding
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The correct answer is: (b) Promotion
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5. The factors that influence the performance of marketing activities of a firm is marketing
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(a) Orientation
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(b) Intelligence
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(c) Audit
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(d) Environment
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The correct answer is: (a) Orientation
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6. Which of the following factors would influence a company's decision to change its production process?
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(a) Technological factor
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(b) Social factor
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(c) Political factor
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(d) Demographic factor
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The correct answer is: (a) Technological factor
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7. The set of variables a confectionery company uses to execute its marketing strategy is marketing
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(a) Mix
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(b) Plan
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(c) Tactics
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(d) Policy
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The correct answer is: (a) Mix
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8. Iron ore is classified as
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(a) Secondary product
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(b) Semi-finished product
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(c) Consumer product
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(d) Primary product
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The correct answer is: (d) Primary product
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9. Which of the following items is an example of primary product?
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(a) Cotton
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(b) Handkerchief
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(c) Shirt
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(d) Belt
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The correct answer is: (a) Cotton
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10. A product that is bought frequently on impulse at lower prices is
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(a) Industrial goods
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(b) Unsought goods
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(c) Convenience goods
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(d) Specialty goods
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The correct answer is: (c) Convenience goods
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WASSCE/WAEC Marketing (2023) Questions and Answers 11 - 20
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Use the following information to answer questions 11 and 12
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OJ Ltd is a bakery that produces bread and confectioneries while Ernest Supermarket buys its products
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11. OJ LTD is an example of
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(a) A consumer market
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(b) An industrial market
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(c) A government market
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(d) A reseller market
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The correct answer is: (d) A reseller market
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12. Ernest Super Market is classified as
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(a) A retailer
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(b) A wholesaler
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(c) An agent
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(d) A producer
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The correct answer is: (a) A retailer
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13. The last stage in the buying decision process is the
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(a) Purchase decision
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(b) Information search
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(c) Post purchase behaviour
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(d) Evaluation of alternatives
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The correct answer is: (c) Post purchase behaviour
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14. The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer's agreement to feature the manufacturer's products in some way is called
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(a) A premium
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(b) A rebate
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(c) An allowance
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(d) A discount
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The correct answer is: (b) A rebate
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15. The systematic process of obtaining and analysing data to provide information for marketing decision-making is
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(a) Marketing research
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(b) Marketing planning
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(c) Market forecasting
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(d) Market segmentation
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The correct answer is: (a) Marketing research
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16. A source of primary data for marketing research is
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(a) Sales report
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(b) Customer's feedback
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(c) Inventory report
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(d) Marketing budget
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The correct answer is: (b) Customer's feedback
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17. Which of the following factors is not a price determinant?
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(a) Cost of production
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(b) Competitor's prices
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(c) Level of demand
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(d) Consumer's culture
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The correct answer is: (d) Consumer's culture
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18. Which pricing strategy is adopted by a company that sells its product for # 200 when the prevailing market price for same product is # 150?
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(a) Skimming pricing
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(b) Penetrating pricing
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(c) Psychological pricing
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(d) Competitive pricing
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The correct answer is: (a) Skimming pricing
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19. Which of the following pricing strategies is used by wholesalers of industrial goods?
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(a) Cost-plus pricing
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(b) Demand based pricing
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(c) Penetration pricing
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(d) Haggling pricing
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The correct answer is: (a) Cost-plus pricing
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Use the following information to answer question 20 and 21
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ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost
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20. Which of the following advertising media would be suitable for the company?
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(a) Television
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(b) Newspaper
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(c) Radio
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(d) Magazine
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The correct answer is: (c) Radio
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WASSCE/WAEC Marketing (2023) Questions and Answers 21 - 30
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Use the following information to answer question 20 and 21
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ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost
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21. A benefit the company would derive from advertising the product is
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(a) Increase in competition
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(b) Increase in market share
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(c) Decrease in production cost
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(d) Decrease in tax liabilities
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The correct answer is: (b) Increase in market share
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22. Sales promotion is important because it enables a business to
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(a) Fix prices for its products and services
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(b) Locate customers in different areas
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(c) Stimulate demand for its product
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(d) Create competition between different products
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The correct answer is: (c) Stimulate demand for its product
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23. A form of sales promotion that rewards consumers for consistently purchasing a company's product is
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(a) Loyalty scheme
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(b) Quantity discount
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(c) Promotional allowance
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(d) Sales contest
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The correct answer is: (a) Loyalty scheme
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24. A person who carries out point-of-sales promotion is
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(a) A wholesaler
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(b) A retailer
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(c) An agent
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(d) A merchandiser
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The correct answer is: (d) A merchandiser
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25. Which of the following institutions is not a marketing intermediary?
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(a) Major distributors
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(b) Wholesalers
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(c) Financial firms
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(d) Retailers
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The correct answer is: (c) Financial firms
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Use the following information to answer questions 26 and 27
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NK Ltd has developed a new health application for the public
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26. Which of the following means would be used by the company to make the service available to the target market?
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(a) Mail order business
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(b) Internet
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(c) Merchandising
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(d) Direct marketing
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The correct answer is: (b) Internet
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27. Which of the following illustrations would be used to distribute the application?
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(a) Producer'! Consumer
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(b) Producer'! Retailer'! Consumer
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(c) Producer'! Wholesaler'! Retailer'! Consumer
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(d) Producer'! Agent'! Retailer'! Consumer
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The correct answer is: (a) Producer'! Consumer
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28. Air transport is preferred to other modes because it is
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(a) Faster in transporting goods for long distance
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(b) Relatively cheaper than other modes
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(c) Affected by weather conditions
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(d) Suitable for door-to-door services
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The correct answer is: (a) Faster in transporting goods for long distance
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29. Which of the following factors would not be considered by a cement manufacturing firm in the choice of transportation mode for its goods?
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(a) Cost of the mode
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(b) Quantity of the product
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(c) Availability of the mode
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(d) Government policies
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The correct answer is: (d) Government policies
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30. An activity performed in a warehouse is
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(a) Production of goods
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(b) Sorting and labelling
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(c) Repairs and maintenance
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(d) Purchasing of raw materials
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The correct answer is: (b) Sorting and labelling
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WASSCE/WAEC Marketing (2023) Questions and Answers 31 - 40
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31. A specialised facility used for the storage of fruits and vegetables is
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(a) Refrigerator
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(b) Barn
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(c) Silo
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(d) Tank
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The correct answer is: (d) Only Matthew reported that the spirit alighted on Jesus
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Use the following information to answer questions 32 to 34.
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The yam sellers in Alesinloye trading area in Kano formed an organisation.
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32. The type of organisation formed by the yam sellers is a
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(a) Trade union
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(b) Market operator
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(c) Market union
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(d) Trade association
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The correct answer is: (d) Trade association
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33. Which of the following functions would be performed by the organisation?
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(a) Provision of overdraft to members
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(b) Rendering security services to members
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(c) Provision of employment to members
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(d) Disseminating information to members
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The correct answer is: (d) Disseminating information to members
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34. Which of the following reasons would have informed the formation of the associations? To
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(a) Advertise goods for producers
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(b) Provide warehouse facilities to producers
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(c) Protect the interest of members
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(d) Provide insurance servicces to members
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The correct answer is: (b) Provide warehouse facilities to producers
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Use the following information to answer questions 35 and 36.Muyi sets up a poultry business at the outskirts of Odugbo upon retirement from the civil Service
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35. Muyi is regarded as
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(a) A broker
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(b) A retailer
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(c) An agent
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(d) an entrepreneur
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The correct answer is: (d) an entrepreneur
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36. Which of the following factors would have influenced the choice of the location of the poultry business?
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(a) Nearness to the market
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(b) Nearness to financial institution
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(c) Government policy
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(d) Accessibility to good roads
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The correct answer is: (d) Accessibility to good roads
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37. A source of financing option available to a provision store owner is
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(a) Sales of shares
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(b) Issue of debentures
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(c) Leasing
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(d) Personal savings
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The correct answer is: (d) Personal savings
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38. A delivery note that is given to a buyer shows
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(a) Price of goods bought
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(b) Quality of goods bought
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(c) Quantity of goods bought
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(d) Discount on goods bought
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The correct answer is: (a) Price of goods bought
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Use the information below to answer questions 39 and 40
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39. The inscription V - cough in the diagram above on the product is an example of a
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(a) Trademark
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(b) Brand name
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(c) Patent
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(d) Copyright
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The correct answer is: (b) Brand name
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40. The part represented by the letter Z is the
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(a) Brand
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(b) Package
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(c) Label
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(d) Copyright
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The correct answer is: (b) Package
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Without doubt I believe you are pleased with the questions and answers on WASSCE/WAEC Marketing 2023. you
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